New Wave Dental Solutions

I have collaborated with New Wave for several years, initially designing their logo in 2016 and later updating their branding and establishing a comprehensive brand identity in 2023. As a professional, women-owned business, it was important to the owner to incorporate a strong feminine touch through clean designs and polished presentations. The refreshed New Wave brand included a logo update, marketing materials, social media content, and the development of a premium website. My ongoing relationship with New Wave remains strong, and I look forward to future projects together.
Freelance Graphic Designer, 2016-2025
- Content Manager
- Creative Director
- Brand Management
- Marketing Coordinator
Since New Wave was an established business, my objective was to update their branding to be more modern while incorporating the owner’s preferred aesthetic into the design. The main challenge was selecting content that complemented our chosen purple color palette. I ultimately incorporated a significant amount of whites and silvers to ensure the purple remained prominent and impactful without overwhelming the overall design. In the end, we combined imagery of office environments, business professionals, and team-building activities with soft floral elements and elegant swirls, highlighting the brand’s feminine touch while communicating professionalism and success.

“Rachyl strives to capture the essence of your vision in her branding and design. I love that she brought forward a feminine but professional look and feel to my website, logo and brand. At times, when I was stuck on how to verbalize what I was looking for, she would ask a few questions and create a draft for my review, until I was completely satisfied! The end result far exceeded my expectations! I will utilize Rachyl for ALL of my design work, whether it be business cards, event flyers, marketing materials, anything! She knows what I want and is the only marketing company that can deliver on the quality I expect!”